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The remaining two thirds were completely stripped until variances and permits for work were approved. The owner partially demoed and repaired a third of the store to get reopen at limited capacity. The fact that there was a massive amount of damaged inventory and nowhere to put salvaged inventory made for an interesting winter. "It was originally in the plan to redo the shop at some point, but Sandy forced our hand early and unprepared. "The Margate location has had the most challenging run of all the Heritage stores," says manager Kevin Morris.
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shop was open by Black Friday without waiting for insurance money. They popped open the unscathed boardwalk location while the West Ave.
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Heritage Ocean City had three feet of water, but much of the product inside was salvageable. Brian Heritage's Sea Isle was first to reopen with a brand-new boardroom. All three Heritage Surf and Sports had some degree of damage. South Jersey was generally on the backside of Sandy when she made landfall, but no coastal town escaped her wrath. He set up his small team in both states and immediately started equipping surfers and community leaders who stepped up with resources to help their flooded towns. W4W director Jon Rose, a former tour pro, was in New York before the streets were dry. There's no doubt that the most effective player in all of this has been Waves for Water. In some cases, the surf shop has been a rallying point for the larger community. And from boardwalks turned battering rams to 10-foot storm surges and MIA insurance claims, they've overcome insane hurdles to open for summer. But the surf community has been at the forefront of the rebuilding process in New York and New Jersey. Maybe it's the ideal of a worldwide tribe. Maybe it's because surfers have such a close relationship with storms. And so many retailers anywhere near the beach took a beating from Sandy. Like most surf shops, it's a small mom-and-pop - or sometimes just a pop. Others didn't seem so disrupted, but baywater had flooded hundreds of thousands of homes.Ĭolumbo re-opened Right Coast in April. history, had left some towns a ragged collection of pilings. By daybreak, Superstorm Sandy, the second worst natural disaster in U.S. Beach towns that were the fabric of millions of childhood memories were destroyed. Inland waterways swallowed neighborhoods. "The destruction was incredible - hard to believe." "I rode the storm out here and watched our town go down the tubes before my eyes," said Mike Columbo, a Jersey original and owner of Right Coast Surf Shop in Seaside Park. It's been a long road back and there's still a lot of work to do, but a little summer will hopefully ease things up in NY. SUP rentals by the day, snowboard and ski rentals for the day or season.It's been over six months since Hurricane Sandy and the Rockaway Beach area was among the hardest hit. Make a day trip out of it and visit each store where you can check out all the cool clothing and gear we have in stock! Each store has a wide selection of the latest and greatest surf and snow equipment, apparel and accessories. Our Point Pleasant Beach and Little Silver locations are also within minutes of NJ Transit train stations. Besides our great web site, Brave New World Surf and Snow has three epic retail locations all conveniently located in central New Jersey, each one just minutes of the Garden State Parkway.